General:

• 58% female / 42% male
• 89% attended/graduated college
• Average age 43
• Average household income over $208,000
• Average attendee spends more than 7 hours on-site

Purchasing Habits: (last 12 months)

• 90% will purchase on Quality vs. Price
• 94% have purchased a consumer electronic product
• 81% have invested in a retirement plan
• 91% have purchased high-end personal apparel

Lifestyle:

• 87% work out regularly
• 84% play competitive tennis
• 90% take vitamins/supplements
• 95% purchase/consume water/energy drinks

Travel Information: (last 12 months)

• 84% traveled domestically and/or internationally

Data Source: TNS Sport